跟不上苹果新广告的审美了
<p style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;font-size: 16px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;line-height: 1.75em;visibility: visible;" data-mpa-powered-by="yiban"><span style="background-color: initial; font-family: Optima-Regular, PingFangTC-light; font-size: 15px; letter-spacing: 0.5px; text-align: justify; color: rgb(34, 34, 34);">大家早上好，我是圈主。</span></p><p></p><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">前几天圈主刚和大家唠完</span><a target="_blank" href=" textvalue="瑞幸联名猫和老鼠，苹果赢麻了" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2" style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;text-decoration: underline;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">瑞幸联名猫和老鼠，苹果赢麻了</span></a><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">谁能想到平台大数据今天就给我推了<span style="font-family: Optima-Regular, PingFangTC-light;">苹果的广告。</span></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="letter-spacing: 0.5px;font-family: Optima-Regular, PingFangTC-light;font-size: 15px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">不过这广告打得还挺出圈的。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">毕竟这溢出屏幕的金属感，还有产品的拍摄角度，很难不让人想到煤气灶。。。<br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">尤其当这广告在地铁站里铺满时<br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">我甚至都怀疑</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">这广告表面上是宣传材质。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">实际上，是想让苹果的科技感和人们的生活联系到一起。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">于是结合一位友友，提起小米当年宣传的手术级不锈钢。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">低情商：</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">苹果终于活成了最恨的模样</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">高情商：</span></strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">苹果已经很强了，所以产品差异搞出来就是卖点！</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">家人们，我悟了</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">苹果只不过是把宣传的重点，放在了外壳材质上！！</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">同时想让所有人看到这广告之后。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">每个人都能速速回家吃上热热的饭。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">苹果真的，我哭死。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">虽然苹果的广告一向以文案简洁有力而受到大家的夸赞。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">不过苹果在这两年的文案，属实让人很难评价。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">上次震惊圈主的还是苹果那句：“</span><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;">强得很广告”。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;">我知道苹果很强，但这也太好笑了吧。。。。。。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px; text-wrap: wrap; text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">连罗永浩都评论——</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 20px;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">“没文化，真是没文化......”</span></strong></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 20px;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></strong></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 20px;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">“唉，‘强得很’。”</span></strong></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px; text-wrap: wrap; text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">这钱可真是太好赚了。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;"><br/></span></section><section style="letter-spacing: 0.578px; text-wrap: wrap; text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 20px;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">审美降级的年代</span></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 20px;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 20px;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">文案干脆也摆烂</span></strong></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">对了还有这个开屏广告</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">这是2021年的时候，苹果在微博上做的开屏广告。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">当时打开微博看到这个广告的冲击程度，让我到现在都难忘。</span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="letter-spacing: 0.578px;text-wrap: wrap;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">很刻意的水，加上演员生硬的动作，其炸裂程度，很难让人联想到这是一个手机广告。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">现在再看演员的表情，“无语”似乎在直直挂在脸上。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">而苹果曾经的广告，虽然也像现在一样简短，但每次一出，却有一股恢弘的气势。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">2007年，初代iPhone那句“苹果重新定义了手机”，自不必说。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 20px;"><strong><span style="font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">“Apple reinvents the phone”</span></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;text-align: center;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">（苹果重新定义了手机）</span></strong></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;line-height: 1.75em;text-align: center;"><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 15px;letter-spacing: 0.5px;"><br data-filtered="filtered" style="text-align: center;background-color: rgb(255, 255, 255);outline: 0px;"/></span></span><span style="font-size: 15px;letter-spacing: 0.544px;outline-color: initial;outline-style: initial;width: 677px !important;"></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong style="letter-spacing: 0.544px;text-align: center;background-color: rgb(255, 255, 255);outline: 0px;font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;font-size: 14px;"><span style="font-family: Optima-Regular, PingFangTC-light;outline: 0px;color: rgb(0, 0, 0);"></span></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">在2010年，iPhone 4出场时，那句“再一次，改变一切”。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">哪怕是已经过了13年，现在再看，内心也依旧澎湃。</span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;text-align: center;"><span style="font-size: 20px;"><strong><span style="font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">“This changes everything, again”<br data-filtered="filtered" style="outline: 0px;"/></span></strong></span><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">（再一次，改变一切）</span></strong></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></strong></section><section style="margin-right: 16px; margin-bottom: 0px; margin-left: 16px; letter-spacing: 0.578px; text-wrap: wrap; line-height: 1.75em; text-align: center;"></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 15px;letter-spacing: 0.5px;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">于是，苹果这简短，且没有主语的句子，成了手机文案刷屏的模范——</span></span></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 15px;letter-spacing: 0.5px;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;"><br/></span></span></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;"> 轻于时代，先于时代 ——Macbook</span></span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">小身形，大有身手 ——iPad mini4</span></span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">无线，无繁琐，只有妙不可言——AirPods</span></span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">每个动作都有用，每个动作都有数——iWatch</span></span></strong></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 15px;letter-spacing: 0.5px;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;"><br/></span></span></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">而下面这几个广告文案，甚至是海报设计，在发布后，成了各家品牌模仿的对象——</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 15px;letter-spacing: 0.5px;"><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;"><br/></span></span></span></section><p></p><p style="margin-right: 16px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;margin-bottom: 0px;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>iPhone SE</strong></span></p><p style="margin-right: 16px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;margin-bottom: 0px;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong><br/></strong></span></p><p style="margin-right: 16px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;margin-bottom: 0px;"><strong><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">一小部的一大步</span></strong><span style="outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong style="letter-spacing: 0.544px;text-align: center;outline: 0px;font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;font-size: 14px;"><br data-filtered="filtered" style="outline: 0px;"/></strong></span></p><p></p><section style="margin-right: 16px; margin-bottom: 0px; margin-left: 16px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); outline: 0px; line-height: 1.75em; text-align: center;"></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);outline: 0px;line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);outline: 0px;line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);outline: 0px;line-height: 1.75em;text-align: center;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>iPhone 5S</strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);outline: 0px;line-height: 1.75em;text-align: center;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong><br/></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);outline: 0px;line-height: 1.75em;text-align: center;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>超前，空前。</strong></span><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong style="letter-spacing: 0.544px;text-align: center;outline: 0px;color: rgb(0, 0, 0);font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;font-size: 14px;"><br data-filtered="filtered" style="outline: 0px;"/></strong></span></section><section style="margin-right: 16px; margin-bottom: 0px; margin-left: 16px; text-wrap: wrap; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); outline: 0px; line-height: 1.75em; text-align: center;"></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>iPhone 6</strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="outline: 0px;"><strong style="text-align: center;outline: 0px;"><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 20px;letter-spacing: 0.5px;"><br data-filtered="filtered" style="outline: 0px;"/></span></span></strong></span><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 15px;"><strong>岂止于大</strong></span><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;outline: 0px;font-size: 15px;"><br data-filtered="filtered" style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-align: center;outline: 0px;"/></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>iPhone 6s</strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong><br/></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>唯一的不同，</strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>是处处都不同。</strong></span></section><section style="margin-right: 16px; margin-bottom: 0px; margin-left: 16px; text-wrap: wrap; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center;"><span style="outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><span style="text-align: center;outline: 0px;color: rgb(171, 25, 66);"><strong style="outline: 0px;font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;font-size: 14px;"></strong></span><strong style="letter-spacing: 0.544px;text-align: center;outline: 0px;font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;font-size: 14px;"></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>iPhone 7</strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="outline: 0px;"><strong style="text-align: center;outline: 0px;"><span style="font-family:Optima-Regular, PingFangTC-light;"><span style="font-size: 20px;letter-spacing: 0.5px;"><br data-filtered="filtered" style="outline: 0px;"/></span></span></strong></span><span style="font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;font-size: 15px;"><strong>7，在此。</strong></span></section><section style="margin-right: 16px; margin-bottom: 0px; margin-left: 16px; text-wrap: wrap; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"></span><span style="outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>iPhone X </strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="outline: 0px;font-family: Optima-Regular, PingFangTC-light;"><strong style="text-align: center;outline: 0px;font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;"><span style="font-family: Optima-Regular, PingFangTC-light;outline: 0px;"><span style="font-size: 20px;letter-spacing: 0.5px;"><br data-filtered="filtered" style="outline: 0px;"/></span></span></strong></span><span style="letter-spacing: 0.5px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;"><strong>hello,未来</strong></span></section><section style="margin-right: 16px; margin-bottom: 0px; margin-left: 16px; text-wrap: wrap; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"></span><span style="outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.5em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="font-size: 20px;font-size: 20px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong>iPhoneXS</strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 1.75em;text-align: center;"><span style="outline: 0px;font-family: Optima-Regular, PingFangTC-light;"><strong style="text-align: center;outline: 0px;font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;"><span style="font-family: Optima-Regular, PingFangTC-light;outline: 0px;"><span style="font-size: 20px;letter-spacing: 0.5px;"><br data-filtered="filtered" style="outline: 0px;"/></span></span></strong></span><span style="letter-spacing: 0.5px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;"><strong>大屏幕上见。</strong></span><span style="letter-spacing: 0.5px;outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;"><strong style="letter-spacing: 0.544px;text-align: center;outline: 0px;font-family: Arial, Hiragino Sans GB, SimSun, 宋体, sans-serif;font-size: 14px;"><p style="outline: 0px; text-align: center;"></p></strong></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.5em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;"><span style="outline: 0px;font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">口语化但不失高级感的文案搭配，能让苹果在用户的心里植入记忆力的同时，提高对苹果的好感度。</span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;outline: 0px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">同时文案里对于产品属性的概括，让人一眼就能抓住产品亮点，也是让其产品更具竞争力的要素之一——</span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;outline: 0px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.75em;"><br/></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">我们想你所想，为你的家人着想——iOS儿童节</span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;"> 每一像素颗粒,尽显澎湃动力</span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">——MacBooK Pro</span></strong></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><strong><span style="font-family: Optima-Regular, PingFangTC-light;font-size: 15px;letter-spacing: 0.5px;text-wrap: wrap;">刷公交，叮一声，就通行——Apple Pay</span></strong></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;outline: 0px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.75em;"><br/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">同时，苹果不止擅长写短文案。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">其在1997年提出的品牌主张“<span style="letter-spacing: 0.578px;text-wrap: wrap;">Think Different </span>”到现在仍是经典。</span></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);outline: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong style="text-align: center;outline: 0px;color: rgb(62, 62, 62);font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 22.4px;widows: 1;font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"></strong></span></section><section style="text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);outline: 0px;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><strong style="text-align: center;outline: 0px;color: rgb(62, 62, 62);font-size: 15px;font-variant-numeric: normal;font-variant-east-asian: normal;letter-spacing: 0.544px;line-height: 22.4px;widows: 1;font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"></strong></span></section><p></p><p style="text-align: center;"></p><p></p><section style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; margin-left: 16px; margin-right: 16px; margin-bottom: 0px; line-height: 1.75em;"></section><section style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);outline: 0px;text-align: justify;margin-left: 16px;margin-right: 16px;margin-bottom: 0px;line-height: 1.75em;"><br/></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">谁能想到过去经典的文案，从“简短有力”发展到现在只剩下了短和雷......</span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">也难怪小米那个新系统叫CNMIOS了......</span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;">麻了。</span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 1.75em;"><span style="font-size: 15px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px;"><br/></span></section><section style="margin-right: 16px;margin-bottom: 0px;margin-left: 16px;text-wrap: wrap;line-height: 1.75em;text-align: center;"><br/></section><p></p><p><br/></p><link rel="stylesheet" href="// id="wcn_editor_css"/> 正所谓"新时代，新审美"。每个人对审美的理解都有所不同，苹果的广告或许是在追求独特和引人注目的效果。毕竟，时尚总是在不断变化的嘛。 苹果广告挺有创意的。+ ? 真是够奇葩的广告呢！有点跟不上了? 苹果广告就是这样，总是想方设法引起我们的注意。 真是令人惊喜的苹果广告！麻了。 啊，都是看脸的。 真是太有创意了！太喜欢苹果的独特风格了！ 真是太疯狂了。 各取所需
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